WinPlayBox: quotations email

part 18 Email Templates For Web Designers And Developers

Way No 18 - Do Email Marketing wpb 20:46

Request For Referral

If you do good work, referrals will come automatically. But it never hurts to be proactive and ask whether your clients know people whom you could help. At least you’ll get the benefit of their introduction, which will alleviate any anxiety on the part of the prospective client.

[Subject:] Know any people I could help?

[Client’s name],

As you probably know, referrals are an important source of customers. So, I’d like to check in and ask: do you know people I could help with my skills?

If you do, I’ve written an introductory email that you can send them.

Introductory email: Hi, [friend’s name]. I’m introducing you to [your name]. [He/she] is the designer who did my website, and [he/she] is great: solid design skills, good work ethic and very responsive. I think you’d get some benefit from getting in touch with [him/her]. Contact details: [your email address, phone number, website].

Thanks for your help with this, [client name].

Regards, [Your name] [contact details, website]

part 17 Email Templates For Web Designers And Developers

Way No 18 - Do Email Marketing wpb 20:45

Request For Case Study

In addition to testimonials or social networking, case studies are another form of marketing. If you put effort into making great case studies, you’ll greatly reduce apprehensions about your services on the part of potential clients.

[Subject:] Can I feature you as a case study on my website?

[Client’s name],

The subject line pretty much says everything, but I’d like to ask again. Can I feature you as a case study? I think our project had a lot of highlights, and I’m eager to get the word out about our work together.

Specifically, I plan to dig into these main aspects:

[first main aspect to highlight in case study]

[second main aspect to highlight]

[third aspect and so on]

If being featured is OK with you, can we chat over coffee on [date and/or time]? Or if that doesn’t work, I’m free on [date X].

I look forward to meeting you!

Thanks, [Your name] [contact details, website]

part 16 Email Templates For Web Designers And Developers

Way No 18 - Do Email Marketing wpb 20:45

Request For Testimonial

Testimonials are some of the most powerful marketing materials out there. The best can allay apprehensions, reinforce credibility and solidify your reputation. So, actively gather them when the opportunities present themselves. Don’t let your good work go unnoticed!

[Subject:] Can I get your approval for this quote?

[Client’s name],

Hope I haven’t caught you at a bad time.

I’m sure you know how important testimonials are for securing new clients. And because I want to make things super-easy for you, I’ve prepared a template for you. You’re free to edit it as you like, of course.

[Insert pre-written testimonial.]

If this testimonial is OK, can I get your approval to feature it on my website? Also, if you could send a photo by [date and/or time], I’d really appreciate it.

Regards, [Your name] [contact details, website]

part 15 Email Templates For Web Designers And Developers

Way No 18 - Do Email Marketing wpb 20:44

Rates Are Going Up

Regularly increasing your rates is a normal part of business. This protects your margins and offsets inflation and higher taxes. Still, higher rates could mean disgruntled clients, so soften them to the idea early on.

[Subject:] I’ll be raising my rates

[Client’s name],

Because your business is extremely important to me, I’d like to personally explain the reasons for my raised rates.

[reason X]

[reason Y]

[reason Z]

As you’re aware, increases like these are an unavoidable part of business. That being said, I believe the new rate reflects the accompanying increase in my skills. For example, I’ve recently [insert latest big achievement].

If you have questions or clarifications, please let me know. I’d be happy to talk through any concerns you may have.

Thanks for your time, [Your name] [contact details, website]

part 14 Email Templates For Web Designers And Developers

Way No 18 - Do Email Marketing wpb 20:43

Funds Needed For Materials

Some designs require third-party resources, such as stock photography or original artwork. Most contracts have a clause that the client will pay for these materials, but reminding the client of as much via email is always prudent.

[Subject:] Materials needed for the design

[Client’s name],

I’m sending you this as a record of my request for materials. Specifically, the design requires the following items:

[first item (such as a stock photograph, with link)]

[second item (such as artwork, with link)]

These materials will be used for [insert intended use].

The total price for such materials is [$X], which breaks down as [$Y] for the first item, and [$Z] for the second item.

According to our agreement, the funds for such materials will come from you.

Please reply with your approval, and send the payment over by [date X].

Thanks, [Your name] [contact details, website]

part 13 Email Templates For Web Designers And Developers

Way No 18 - Do Email Marketing wpb 20:42

The Client Refuses To Sign A Contract

Contracts, whether written in legalese or plain language, protect you. For this reason, a client’s refusal to sign one should throw up a red flag, and you should make it clear that you won’t work without the right measures in place.

[Subject:] Clarification

[Client’s name],

This is just a quick note about the contract I presented to you. You’ve stated that it’s unnecessary, but I really can’t overemphasize that it is necessary.

A contract clarifies our shared responsibilities and is an important safeguard for both of us. It’s an assurance that we’ll both comply with what’s expected of us, within the bounds of our professional relationship.

For these reasons, I really would never work without one. Not only is a contract standard practice, but it’s also demanded by common business sensibilities.

I hope you’ll understand. Should you wish to discontinue work because of the contract requirement, please inform me.

Regards, [Your name] [contact details, website]