The Dreaded Price Email
First, try to defer talking about price until you have all of the details. I do this all of the time with prospective clients of mine. Tell them that you’ll send an accurate estimate once they share some thoughts on what they’re looking for. And if they budge, go ahead and send it. Be done with it.
[Subject:] Answer to your question on my rates[Client’s name],My rate varies, depending on the project and its scope. Generally, though, my rate is [$X] for [work Y], just so that you have a some idea.If you send me more details about the kind of work you have in mind, I can send you a more accurate estimate. For now, though, let’s get back to where we were, regarding [matter Z], and we can discuss pricing when more information is available.Regards, [Your name] [contact details, website]
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