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Wednesday, 15 August 2018

Way No 13 - Sell Art and Crafts on Etsy


What is Etsy.com?

Etsy is an online buyer and seller community similar to eBay, but focuses on selling arts, crafts handmade or vintage items and supplies.

With around 30 million visitors per month Etsy provides a wonderful platform for artisans, crafters and creative designers which helps them in spreading their work to the worldwide audience and grow their business.

Your aim should be to leverage Etsy’s powerful visitor base to reach millions of people and sell your products to them without getting into the hassle of creating your own website, promoting it and handling payment processing.

Top Etsy sellers make upto 1 million dollars a year by selling arts, crafts and handmade items.

If you take action, you can also be one among them.  

Suitable For -

Artistic and craftier people who love to envision, design and create their own items/products.

Skills Required -

1. Creative abilities to imagine, think, design and create items which can be sold online.

2. Ability to promote your Etsy store using social media channels such as Facebook, Instagram and Twitter, along with other methods such as blogging, guest posting, networking.

Time Required For Creating Your Store On Etsy -

You can register on Etsy almost instantly.

But while creating your store you’ll need to craft its title, get photos of items that you want to sell, write a compelling description, decide on pricing points.

To complete the above-mentioned steps it might one or two days.  

Tips -

1. Decide what you are going to sell - Before getting your feet inside Etsy make a list of items that you think you can create.

Once the list is ready, go to Etsy and type in keywords to find other sellers who offer similar items which you are planning to sell.

Discover what they are selling? how do their products differ from others? What are their pricing strategies?

Do some competition analysis and try to find items within your list which will face less competition.
Based on your initial research and competition analysis finalize an item which you think will be more suitable for creating your initial space on Etsy.

2. Select a name for your store - Once you register an account with Etsy, the first thing you’ll have to do is to setup your store. And naming your store is the first step of the setup process.

Select a name that represents what you want to sell. But don’t waste your time on lingering for finding a perfect name.

Etsy gives you one more chance to rename your store, so pick a name right away, and give it more thought later on.

3. Set up your store - Following are the important steps you’ll need to follow while setting up for the store.

- Create a logo

Creating a logo is very important for building a brand and improving credibility.

Make sure the logo you design is unique and represents the items you want to sell.

If you don’t have graphic design skills it’s always better to outsource the logo designing task to somebody on Fiverr.

Tell them what you want and let the Fiverr experts do the job for you.

- Take appealing item photos

Photos are going to be the first point of contact between your potential customer and your item.

So you need to make sure that your item photos do the job catching customer’s eyeballs and convince him/her to read the description.

If they don’t find item’s photos appealing then they’ll never bother reading your item’s description.

One trick is to study the photographs of other successful stores who sell similar items like yours and then replicate their technique.

If possible try to take photos using a DSLR and use white plain backgrounds.

- Offer varying price points and sizes

Most of the successful Etsy sellers offer varying item sizes and prices, this helps them to attract all levels of buyers.

This strategy helps them to ensure that there is always something for everyone.

For e.g. If you sell smaller original pieces at a lower price point, people who cannot afford to buy large expensive pieces can still buy from you.

In this way, you’ll cater the needs of both expensive and budget buyers.

5. Write compelling description - Your item’s description is the second most important factor after photos, it does the job of persuading potential customers to place an order with you.

So make sure that you write the most compelling item description.

The best way to start is to study what your competitors have written their description, study the biggest questions that your potential customer ask.

Take notes and model your description based on your notes.

Also, try to answer potential customer’s questions so that they don’t have any reservations while placing an order with you.

Also, communicate important details about your item such as dimensions, the material used, care to be taken during usage and so on.

6. Include right tags and keywords - Most of the potential customers will find your store through search.

So you need to make sure that you title and description has right keywords incorporated into them.

To generate a list of keywords, think about what your potential customer would type into the search bar to find what you’re selling.

Snoop into your competitor's title and description to dig out more relevant keywords.

Also, make a list of relevant keywords that appear in the auto-suggested list of Etsy's search bar and add them to your listings.

Other Options To Etsy -

When you are planning to sell arts and crafts item Etsy should be your first choice of platform.

But if you want to expand your reach even further you should consider selling your arts on the following websites.

Here’s the list of the sites optional to Etsy:

Zibbet.com
HandmadeArtists.com
UncommonGoods.com
AftCra.com
SuperMarketHQ.com
HyenaCart.com
How To Monetize -

Monetization is very simple. More people place orders with you more money you make.

Your customer's rating is going to have a huge impact on improving your sales, brand buildup and credibility.

So make sure that you deliver quality items within your promised delivery dates.

Take time and care while packaging your item so that it doesn’t bend, chip or break in transit.

Try to cover the cost of packing materials into your shipping charges.

That’s all!

Happy selling arts and crafts on Etsy.

Sunday, 12 August 2018

Way No 12 - Do CPA Marketing


What is CPA?

CPA stands for “Cost Per Action”

CPA is one of the popular ways of making money on the internet. CPA marketing is very simple: you get paid when someone clicks on your affiliate link and completes an action.

That action could be:

Providing an email address
Signing up for a free trial of a product
Downloading a mobile app
Requesting a quote
CPA is easier because you’ll earn money even if a product is not sold.

Unlike affiliate marketing where somebody must purchase a product for you to receive commissions.

CPA model works on lead generation. Many big companies are willing to pay big commissions for generating targeted leads.

Your job is to just get them a lead, they will do rest of the work for generating a sale from those leads.

Suitable For -

1. People who love to talk, write, explain and have the ability to persuade.

2. Best for people who already own a blog or website with some daily traffic.

Skills Required -

1. Ability to promote CPA affiliate links using social media, videos, forum marketing, paid ads, etc.

2. Ability to persuade and convince people through right argument and explanation.

Time Required For Starting CPA Marketing -

To start CPA marketing and earn commissions you need find an offer to promote, then get accepted by a CPA network.

You can find an offer almost instantly but getting accepted into a CPA network might take a week.

But, once accepted you can instantly start promoting an offer of your wish.

Tips -

1. Find different offers - Your first step here will be to find different CPA offers available in the market.

And the best way to dig them out is to visit oDigger.com and OfferVault.com.

Both these sites work as search engines for finding CPA offers. They aggregate offers from all the reputed CPA networks available worldwide.

2. Select your perfect offer - If you already own a blog in any particular niche then select an offer related to that niche. Make sure it is relevant to your blog and audience.

For e.g. If your blog talks about android app gaming, then a CPA offer which pays you when somebody installs an android game app would be perfect for you.

3. Getting accepted - Believe or not but getting accepted into CPA networks has become a huge stumbling block for most of the marketers.

Most of the CPA networks nowadays implement tough scrutiny to ensure that only high quality and legitimate marketers get access to their offers.

This is to prevent any fraud or any illegitimate activity.

Following are few tips which will help you to get in:

Be honest - CPA networks filter out scammers and not the legitimate people. So make sure the information you provide is real and isn’t shady. Don’t try to trick them.

Know you offer - If you already know what offer you want to promote then it’s a great plus point. You’ll be asked about it when you’ll fill the application.

This shows that you are one with a plan.

Know your traffic sources - While filling your application you’ll be asked about your traffic sources. So you must know how people are going to reach your offer.

Are you going to promote it through email marketing, mobile ads, writing an article on blog or anything else, you must clearly mention about it.

4.  Optimize your blog - Once you’ve joined a network and selected your CPA offer, it’s the time to promote it on your blog. The best way to do this to integrate your affiliate links in the blog’s content.

This is so far the best way to get higher click thru rates. Another way is you can place banners either on in the header or sidebar section.

Always do some experiments and try to optimize your link placement to maximize your click thru rates, but while doing so ensure that you are damaging your blog’s user experience.

How To Monetize -

Commissions for CPA offers usually range from $0.10 to $10 per action. In some niches such as Insurance, Attorney, Antivirus Software it can go upto $50 per action.

Imagine if you could get 10 people to download a trial version of an antivirus software which pays you $50 per install, you’ll earn $500 without even selling anything.

The commission's offered are decided based on the factors such as niche, back end product cost, product demand and supply, targeted country and so on.

In order to earn maximum commissions, it is best that you choose offers which are relevant to your audience and pay higher commissions.

Way No 11 - Become An Amazon Associate


What is the Amazon Associates Program?

Amazon Associates is an affiliate marketing program that allows website owners and bloggers to create links and earns referral commissions when any of the website visitor clicks thru and buys products from Amazon.

Suitable For -

1. People who love to write, explain things in details and would like to share their knowledge and expertise with the world.

2. Best for people who already own a blog or website with some daily traffic.

Skills Required -

1. Ability to express knowledge in writing with simpler yet effective way.

2. Ability to persuade and convince people through right argument and explanation.

Time Required For Becoming An Amazon Associate -

To become an Amazon Associate all you need to do is visit their website and sign up. You’ll need to provide your website’s name while signing up.

Amazon will analyze your website, and if they find it appropriate according to their standards they will approve you as an official amazon associate.

The approval process might take 2 to 5 days.
Once you’re approved, find out the relevant products you want to promote on your blog then grab their affiliate links and insert them into your website.

Tips -

1. Dig out relevant products - The first and most important thing is to find out the products that are relevant to your website’s or blog’s content and audience.

The more relevant the product, the better chance you’ll have of selling.

For e.g. Promoting wristwatches on a blog that teaches people to do Yoga exercises is highly unlikely to make you any sale.

But instead, if you try to promote Yoga mats, pants and books you’ll see great success.

2. Place affiliate links inside your content - Placing simple text links within the context of an article is the most effective way to get people click your affiliate links.

People trust the body of the content on a page more than any other area of the website.

Hence it is very likely that they will click on the link when it’s placed inside the content’s body.

For e.g. “Check out this cool [your aff link] smartwatch [/your aff link]. It has retained the position of No 1 bestseller since last two months.”

3. Link product images to Amazon - Images play an important role in grabbing visitor’s attention.

The another simple way to get people click on your affiliate links is to use lots of high-quality product images and make those images as clickable affiliate links.

One good thing about Amazon is that it allows you to freely use any product’s image on your website for promotional purposes.

4. Write a product review article - Doing a quality product review and writing a great article explaining all the facets of a product is another great way to generate high click thru rates and sales.

But while doing any review make sure it is of high quality and unbiased.

People shouldn’t think that you are badly trying to get them buy the product.

A high-quality review should answer all the answers and clear confusion or reservations any potential buyer might have.

Make sure your review does cover all the above-mentioned aspects.

5. Just send people to Amazon - One of the great thing about Amazon is that it is very good at converting visitors into buyers.

You don’t need to follow them nor target them with ads, Amazon will do the rest for you.

All you need to do is send them to Amazon.com through your affiliate link.

The great thing about this is when somebody visits Amazon.com through you link you get a percentage of anything they buy for the next 24 hours (30 days of they added any item to their cart).

For e.g. If one person clicks on your “Yoga Mat” affiliate link and visits Amazon.com and buys 2 wrist watches instead of a Yoga Mat within 24 hours, you’ll get commissions for the wrist watch sales even if you didn’t promote it directly.

6. Build loyalty and trust - One major factor that will boost your sales is your reader's’ loyalty and trust towards you and your website.

Most of your sales will come people who are loyal and repeat readers.

Readers who connect with you on a regular basis, over the long period, begin to trust you and your website.

So when you make any recommendation or do a review, they are more likely to take that advice than someone who they don’t trust.

How To Monetize -

Monetization formula is almost similar to most of the other methods discussed in this app.

More people visit Amazon.com via your affiliate link and buy products, more money you make.

Amazon.com will handle all the payment and commission processing for you so you don’t need to worry about it.

Way No 10 - Resell Items On eBay


What is eBay.com?

eBay is the most popular website to buy and sell goods on the internet.

It’s a place where individuals and businesses can buy or sell new or second-hand items, from books and clothes to cars to almost anything.

Here's how eBay works:

A seller lists an item on eBay, almost anything from antiques to mobile phones, books to sporting goods.
The seller chooses whether to sell the item at a fixed price or accept only bids (auction-type listing).
In an auction-type listing, the bidding opens at a price the seller specifies and remains on eBay for a certain number of days.
Buyers then place bids on the item. When the listing ends, the buyer with the highest bid wins.
In a fixed price listing, the first buyer willing to pay the seller's price gets the item.
Suitable For -

People who are self-motivated and know how to spread the word – to friends, family members, acquaintances and strangers using online or offline mediums.

Skills Required -

Some experience of selling goods online or offline is welcome, along with a business savvy mind.

Time Required To Start Selling On eBay -

To start selling you first need an eBay account and a PayPal account.

After that, you need to enlist your product for which you’ll need upload some product pictures and write an appealing description.

Even if you are a beginner you can do all the above tasks within a day or two.

Tips -

1. If you are completely new to eBay and your account does not have any feedback, then getting some feedback before starting to sell anything is a good practice.

People are very wary of buying anything online nowadays, so if your account has 0 feedback then no one’s is going to buy anything from you.

It’s recommended that you should get at least 10-15 feedbacks before selling anything.

The simplest way to get feedbacks is to buy 10-15 $0.99 items with free shipping.

Many sellers leave positive feedback to you straight way when you’ll make payment.

2. Start small - Most of the eBay resellers buy a bulk wholesale stock of any particular product then sell it on eBay at a retail price.

If you don’t have money to buy a wholesale stock then find out unwanted items present in your house which are in good condition and make a list of them.

3. Research - Now as you have a list of few ready to sell items you must ensure that there is a market for them.

Take 10 minutes to Google your item and uncover its true market value on eBay and another bunch of e-commerce sites.

This will help you to sell right items more competitively because you’ll have the knowledge of your item’s market and its pricing strategies.

Also, dig out relevant targeted keywords which will help people to find your items via Google search engine.

4. Craft the title - Title is the single most important factor for grabbing the attention of your potential buyer.

Make sure your title is appealing, complete and you’ve included targeted keywords.

You don’t have to be a tech wizard for this. Just ask yourself, what would a potential buyer for this item type into the search box?

5. Write item’s description - Fill out all the fields in your listing, and make sure your textual description is providing all the information that your potential buyer might look for.

Most of the lazy sellers ignore this and fail badly at selling anything on eBay.

6. Upload item’s pictures - Upload only high-quality pictures. Ensure that item’s pictures are new, clear (not blurry) and cover the product from all angles.

Also, don’t restrict yourselves to 2-3 pictures upload at least 6 pictures.

7. Timing - Most of the expert sellers use 10 day listing starting on Thursday, you should use it too, it will give you two full weekends of eyeballs. You’ll usually receive the highest traffic on weekends.”

How To Monetize -

Monetization is very simple. More people place orders with you more money you make.

Your item quality and delivery influence your user feedback which directly affects your order placement.

So make sure you are delivering items with good quality.

eBay handles all your transactions securely, so you don’t need to worry about any payment processing issues.

Once you are in a profit making stage, buy your most selling products in bulk on a wholesale price and the sell them on retail price to increase your profits.

Rinse and repeat.

Way No 9 - Sell A Service On Fiverr


What is Fiverr.com?

Fiverr is a global online marketplace which offers tasks, services and products, starting at a cost of $5.

Fiverr gets almost 4.7 million visits per month.

Your aim should be to leverage Fiverr’s powerful visitor base to reach more people and sell your services or products to them.

Every service or task you offer on Fiverr is called a GIG. With Fiverr’s millions of visitor base, you don’t need much to worry about your gig’s promotion and payment handling as Fiverr handles this for you.

All you need to do is focus on delivering high-quality work to maintain your ratings, as ratings given by your customers will have a huge impact on the failure or success of your gig.

People offer a diverse variety of services on Fiverr which ranges from Graphics and Design, Digital Marketing, Music and Audio, Advertising to anything you can practically think of.

Remember you can sell your gig at any price, $5 is just the minimum starting price.

Top Fiverr gig sellers make over $50,000 a year by leveraging the platform and providing high-quality services.

Suitable For -

1. People who love to help others by making their life easier.
2. People who love the freedom to work, doing what they really like.

Skills Required -

People having in-depth skills in any particular area, using which they can help other people to complete their tasks or ease their life.

Time Required For Creating A Gig On Fiverr -

You can create a Gig on Fiverr almost within an hour. All you need to do is first sign up on Fiverr.

While creating a gig you’ll have to insert your gig’s title, upload gig’s image, write gig description and insert relevant tags and keywords.

Tips -

1. Find your best skills - The first thing you need to do is sit down quietly and figure out the skills in which you are the strongest and stick to tasks related to them till you see some success.

For e.g. If you are a person who can design logos and websites, then you should create and sell those gigs in Fiverr that are focused on logo creation and web designing.

2. Do your initial homework - Before diving into gig creation you must do some research to ensure that the gig you are planning to offer has interested buyers.

What if you have a wonderful gig idea, but it didn't sell?

To avoid such situation you must undertake necessary research to understand what buyers in your niche are looking for.

3. Find popular gigs related to your skill set - One of the best ways of seeing success with Fiverr is to dig out the popular gigs related to your skill set, study them, then model your gig accordingly.

Most important metrics you should look while studying other gigs are its:

Title
Description
Image
Pricing Strategy
Upsell Strategy
Bonus Strategy
4. Craft your gig’s title - Now as you are ready with all the research data, jump into gig creation. Obviously, here title creation will be your first step.

Following are the steps you must follow to optimize your gig’s title.

-  Based on your research data model your gig title, use intriguing words into the title to ensure it catches your target customers the attention and is relevant to him/her.

For e.g. If you are offering a logo designing gig. You should consider using titles such as

I’ll design 3 MAGNIFICENT logos in 24 hours
I’ll design a PROFESSIONAL logos with free revisions
I’ll design 2 STUNNING logos BONUS Free editable file

- All the above titles are beautifully crafted because they include two important things.

First, they all have intriguing words such as MAGNIFICIENT, PROFESSIONAL, STUNNING and BONUS. These words definitely help to catch the attention of the right people.

Second, they all are appealing to the most important aspects that any person who wants to design a logo is looking at.

For e.g. The first title “3 MAGNIFICENT logos in 24 hours” will appeal to the people who are in urgent need of a logo.

The second title “PROFESSIONAL logos with free revisions” will appeal to the kind of people who want the option of incorporating their changes into logo design.

The third title “2 STUNNING logos BONUS Free editable file” will appeal to the people who have some knowledge of logo designing and want to customize the logo on their own.

5. Create your gig’s image - While doing initial homework you must have observed that some gigs have better images than other which makes them really stand out.

Shortlist such images and take inspiration from them while modelling your image.

Once you’re ready with the initial idea use free online image editing tools such as Pixlr or BeFunky to create your gig’s image.

6. Write gig’s description - Your gig’s description plays an important role in convincing your potential customers to place an order with you.

So you must ensure that your gig's description is precise, clear and appealing to your potential customers.

Study other top related gig’s descriptions to get some inspiration and model your description on them.

Remember, don’t ever copy other gig’s description it will get you banned.

Just use theirs to get ideas for creating your unique description.

Also, make sure you’re listing your gig into the right category to maintain its relevancy.

7. Use right tags - Tags play most important role in ranking your gig higher.

Most people don’t realise its importance and ignore them, hence it provides you with the best opportunity to overtake them if you optimize your gig properly using accurate tags.

8. Apart from all the points mentioned above, you need to make sure that your work is credible and unique on Fiverr.

There might be many logo designers out there on Fiverr, but if you are the one who understands the needs of your clients and deliver the work in the best possible way then you’ll be able to secure them as your client for a long time.

How to Monetize -

Monetization is very simple. More people place orders with you more money you make.

Your delivery work influences your user ratings which directly affects your order placement.

The simple rule of thumb is, higher the user ratings, higher your orders will be.  

Fiverr handles all your transactions securely so you don’t need to worry about any payment processing issues.

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